A private label paper product is manufactured by a third party but sold under the retailer’s own brand. The retailer has full control over the product, including its specifications, packaging, and overall presentation.
One of the key branding decisions involves packaging. Some private label products are designed to closely resemble leading national brands, while others intentionally convey a premium or budget-friendly appearance.
Ultimately, effective branding is essential for private label success. While it doesn’t require the same level of investment as national brands, the retailer must ensure the branding aligns with customer expectations and builds trust in the product.
At SoCart, we have a longstanding tradition of supporting our Retail and Commercial partners in achieving sustainable growth in a constantly evolving marketplace. In addition to producing our own branded products, we also specialize in private label manufacturing—empowering our clients, including supermarket chains, wholesalers, and distribution companies, to market high-quality tissue products under their own brand names.
We proudly supply several grocery retailers across Europe with private label toilet tissue, kitchen towels, and facial tissues; many of our partnerships have lasted over a decade, built on trust, consistency, and shared success.
Our private label products are tailored to meet your exact specifications and can feature your branding, logo, and custom design. We are committed to exceeding expectations while upholding complete confidentiality to safeguard your brand identity. By combining our expertise in tissue production with your market insight, we create product ranges that deliver quality, value, and customer satisfaction.
We have the flexibility to work closely with all clients to develop custom paper products tailored to their exact specifications and quality standards, including:
Pure and recycled cellulose paper
Seasonal designs for kitchen towels and napkins
Scented toilet paper
Multi-packs and scented or lotion-infused pocket tissues and facial tissues
Retail-ready display pallets
At SoCart, our top priority is to exceed expectations—not only through the quality of our paper products, but also in how we operate and support our partners. From creating personalized programs and offering versatile packaging options across various sizes and price ranges, to ensuring efficient operations and reliable, on-time delivery, SoCart is committed to doing what’s best for our partners, every step of the way.
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